The Media Network worked with the National Highway Traffic Safety Administration to launch the 2008 Holiday media planner.
NHTSA’s web page provides the following explanation:
This Holiday media planner provides communications tools and marketing materials to underscore the importance of not driving after drinking alcohol. It includes earned media materials and posters that seek to change the behaviors of Spanish-dominant Hispanics, a segment that has been slow to embrace the dangers of impaired driving. The materials can be customized depending on the needs of your programs.
The media planner includes both behavioral and enforcement messaging. Go to Holidays 2008 section of www.stopimpaireddriving.org to view the full planner.
