The Media Network’s project for the CDC to develop culturally competent and effective outreach materials to promote daily folic acid consumption among Spanish-speaking Hispanic women of childbearing age for the prevention of neural tube birth defects, such as spina bifida and anencephaly, has been published as an article in the latest issue of The Journal of Women’s Health.
Our formative research findings from studying 132 Latina women indicated the need for a new brochure targeted at mothers to correct their misperception that the birth of a healthy child reduces their risk of having subsequent children with birth defects. As a result, materials tested positively with all three audience segments using pre-post test design which demonstrated a statistically relevant increase in knowledge and intent to take folic acid.
The article in The Journal of Women’s Health can be found here.
